Privacy Policy

Last Updated: October 7th, 2021.




Collected Information 

Third Parties

Other Users

Cookies & Log Files

Deleting your account

How Xert uses your information

How we protect information


Retention of your information

Privacy Policy Information


Your privacy is very important to us. To protect your privacy, we at Baron Biosystems Ltd. (“Xert”) have a few guiding principles:

We collect personal information only as it is needed to deliver the Xert data analytics solution services (“Services”) to you.

We don’t share your personal information with anyone except to comply with the law or protect our rights.

We treat your personal information with the highest regard for privacy and security.

The following statement (the “Privacy Policy”) discloses the guidelines Xert has established for protecting the information you provide to Xert during your visit to the Xert websites, apps and related services (the “Site”). Please also read our Terms of Service which sets out the terms governing the Services.

The Site is owned, operated, and maintained by:

Baron Biosystems Ltd.

57 Armadale Ave.

Toronto, Ontario, Canada


Your Consent

By using the Xert Services you are agreeing to the collection, use, and sharing of your information as described in this Policy. We will not use or share the information we receive, collect, or obtain regarding you other than as stated in this Policy. If you do not consent to the receipt, collection, use, and disclosure of your information as described in this Policy, you should not use the Site.

Collected Information

To use the core functionality of the Site you must first complete the registration form at the Site and agree to its Terms of Service. To register you will be required to provide your name and email address. Xert only collects other personal information about you if you voluntarily share it with Xert. Other personal information you may share with Xert includes your address, age, and weight. If you choose to share any personal information with Xert, Xert may store it and use it for internal research and other Xert marketing purposes, including emailing you with special promotions and other programs of interest. If the information is sent as part of an evaluation of the Services, Xert may also use the information to contact you about your comments.

Xert will also collect your credit card or other payment information if you choose to become a Xert Subscriber. We use Industry compliant third-party payment services and we do not store your credit card information.

You may decide to send Xert personally identifying information in an email message which might contain information or inquiries about Xert’s products or services. Xert will use this information to identify you as a Xert Subscriber and to respond to your email. Xert will only use the information obtained to resolve the issue identified in the email.

Xert does not sell Subscribers’ email addresses, nor does it share, rent or sell information concerning Xert’s Subscribers or other users of its Site to third parties in ways other than disclosed in this privacy statement.

Upon your request, Xert will provide access to your Personal Information we hold and details about how Xert uses it, except in certain prescribed circumstances, including emergency situations, specified business imperatives and law enforcement or other public interests.

If it becomes known that the data held by Xert has been breached, Xert will notify you.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using Xert, but in order to provide Xert's Services, it is necessary for us to track your device location while you use Xert. If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.


This Privacy Policy does not apply to Third-Party products or services or the practices of companies that we do not own or control, including other companies you might interact with as you use the Site. To deliver our Services to you, Xert collects information from devices and apps you connect to Xert. For example, you may connect your Xert account to Strava, Garmin, or another Third-Party, and information from these parties, devices and apps will be passed along to Xert. This information is collected by the Third-Party provider and is provided to Xert under their privacy policies. You can generally control the information that we receive from these sources using the privacy settings with your Third-Party.

Alternatively, you may choose to use third party apps, plug-ins, or websites that integrate with the Services (through Xert’s API’s for example), and they may receive your information and content, including your personal information and your activity data (including private activities). Information collected by these third parties is subject to their terms and policies. Xert is not responsible for the terms or policies of third parties.

We also use your information to analyze, develop and improve the Services. To do this, Xert may use third party analytics providers to gain insights into how our Services are used and to help us improve the Services.

Other Users

If you have chosen to link your account with a coach, squad, team or club community when using the Site (“Other Users”), we may provide your training data and other personal information to the Other Users with whom your Account is linked. This Information may be used by the Other Users for any purpose you have agreed upon with this Other User. It is your responsibility to have an agreement with your Other User regarding the Other Users' use of your Content and Information. Xert has no control over such uses and will not be liable to you for any disclosure of your Content or Information by the Other Users.

Cookies & Log Files

When you visit the Site, a cookie will be stored on your computer. Xert’s cookies do not contain any personally identifying information. Xert may use these cookies to assist it in delivering content specific to your interests. Additionally, after you’ve entered your Subscriber ID and password during a session on the Site, Xert saves that information so you don’t have to re-enter it repeatedly during that session. Not accepting cookies may make certain features of the Site unavailable to you. Xert may use your IP address to identify you, to administer the Site and to assist in diagnosing problems with Xert’s server.

Like most standard Web site servers the Site uses log files. This includes internet protocol (IP) addresses, browser type, device type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the Site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Deleting Your Account

You may change or request deletion of your personal information by contacting

How Xert Uses Your Information

Xert uses the information we collect and receive to administer and operate the Services and as otherwise described in this Privacy Policy. For example, we use your data to provide you with analysis of data points like power, and may enable you to share representations of your data, like Breakthroughs, with others through Third-Parties.

Xert may de-identify or aggregate the content you make available in connection with the Services, in ways that do not personally identify you. Examples of such aggregated information or statistical data include information about power and heart rate during activities and workouts. Xert may use or share this information with third parties for research, business or other purposes to improve scientific understanding of performance.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. Although we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we do not guarantee or warrant the security of the information you share with us and we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content. No system is 100% secure.

The Service uses industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your credit card information and other personal information at the Services. Please note that if you do not use a SSL-capable browser, you are at risk for having data intercepted.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid services identification information for the Services you are communicating with, or send information over an unsecured connection. Xert recommends that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the services you are visiting (secure URLs begin with https:// rather than http://), along with the security symbol of your browser to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the services to which you are connected. Please check the validity of any Services you connect to using secure communications.


While Xert continues to work hard to protect your personal information, no data transmission over the Internet can be guaranteed to be absolutely secure, and Xert cannot ensure or warrant the security of any information you transmit to Xert. Transmitting personal information is done at your own risk.

Retention of Information

We retain information as long as it is necessary to provide the Services to you and others, subject to any legal obligations to further retain such information. Information associated with your account will generally be kept until it is no longer necessary to provide the Services or until you ask us to delete it or your account is deleted whichever comes first.

Following the deletion of your account, it may take up to 30 days to fully delete your personal information and system logs from our systems. Additionally, we may retain information from deleted accounts to comply with the law, prevent fraud, collect fees, resolve disputes, troubleshoot problems, assist with investigations, enforce the Terms of Service and take other actions permitted by law. The information we retain will be handled in accordance with this Privacy Policy.

Privacy Policy Information

Xert reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If Xert makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services and delete your account.